Why people choose gluten free food

Why people choose gluten free

Gluten free – two words that have become common on menu boards around the country. Now Charles Sturt University (CSU) research has shed new light on why some people choose these foods.

Kyah Hester, PhD candidate at the Australian Research Council (ARC) Industrial Transformation Training Centre for Functional Grains (FGC), has focused her research on non-coeliac gluten avoidance.

“The popularity of gluten-free diets has gained traction over the last decade, to a point where up to 20 per cent of the population is estimated to be engaged in gluten avoidance behaviours,” Kyah said.

“This far exceeds the estimated prevalence of gluten-related disorders, such as coeliac disease, suggesting that people are choosing to go gluten free for a range of reasons which may not be medical in nature.”

Kyah’s research involved an online study which weighted its demographic data against information held by the Australian Bureau of Statistics (ABS) in order to gain an accurate representation of gluten avoidance within the population.

“The research indicates that gluten avoidance rates have plateaued,” she said. “The implication for the industry is that, while gluten-free products remain a vital niche market for sufferers of coeliac disease, products containing gluten will continue to be used well into the future by healthy consumers.”

The online survey was followed up with an in-depth study of non-coeliac gluten avoiders to measure the frequency of avoidance behaviours, participants’ perceptions, determinants of food choice, interpersonal experiences relating to their diets and a wide range of psychological variables, including personality traits.

“The results suggest that non-coeliac gluten avoiders don’t just steer away from gluten but also avoid other food types, such as dairy or eggs,” Kyah said. “They were also significantly more likely to experience frequent adverse physiological symptoms, both after the consumption of foods and on a general daily basis.”

Kyah hopes her research can be used to give doctors an insight into why people choose to go gluten free.

“My research highlights that many people with coeliac aren’t satisfied by the treatment response they get from doctors, leading them to look for solutions online or via experimental diets.

“I hope my research provides insight for doctors, so that they may improve their interactions with this population, helping to reduce the risk of adopting a self-managed diet without proper investigation of their symptoms,” Kyah said.

Kyah’s research is supervised by Professor Anthony Saliba from CSU’s School of Psychology and Dr Erica McIntyre from the University of Technology Sydney.

Professor Saliba said most research has focused on wheat avoidance, but that only tells part of the story.

“Gluten avoidance is characterised by a complex interaction between bodily symptoms and the psychology of individuals. At present, there is a gap in medical care for individuals who present with gastrointestinal symptoms that they feel relate to gluten consumption. This research tells us a lot about those people,” Professor Saliba said.

Kyah was awarded a scholarship by the FGC. Funded by the Australian Government through the ARC’s Industrial Transformation Training Centres scheme, the FGC is administered by CSU and is an initiative of the Graham Centre for Agricultural Innovation.

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