The business course industry asked for

At Charles Sturt University, we’re always trying to make sure you get what you need from our courses. And if you get the skills industry needs, you’ll not only have great career opportunities, you’ll contribute to growing stronger communities. Our new undergraduate business course, the Bachelor of Business (Industry Professional Practice), is all about industry.

Associate Dean (Academic), Associate Professor Jenny Kent loves working with industry to give you the skills you’ll actually use when you start your job. “We need to be developing the most relevant content we can. Plus, delivering it in a way that ensures graduates are able to contribute effectively from their first day in industry.”

So if you’re ready to make your mark in the business world, we’ve got the course you’re looking for.

You develop skills for any business

The feedback we were getting from industry partners in our regions and across the country was that businesses increasingly need graduates with a broad knowledge base. Modern business is dynamic and competitive, so to succeed in it you need in-depth knowledge of the business area you’re passionate about. However, today – and in the future of business – you also need to have a broad understanding of business and business functions across sectors of the industry. This enables you to see how functions interact and influence one another.

Matt Sharwood, owner of Advise Accountants, was one of the advisory panel members who helped design the course. “We need graduates that have the ability to think strategically. And they need an understanding of the entire business, not just a specialist area. Being involved in the industry engagement component with Charles Sturt University means that we’ve been able to co-create a business course that delivers exactly that. This is what regional businesses need, now and into the future.”

In the Bachelor of Business (Industry Professional Practice), you’ll get to study subjects as diverse as:

  • accounting
  • digital marketing
  • ethics
  • human resource management
  • law
  • leadership
  • project management.

And you’ll also develop your soft skills. These are personal attributes and aptitudes that will set you up for success – not just in your career but in life as well. They include things like critical thinking, effective communication with a range of stakeholders, entrepreneurship and the confidence to innovate, as well as the ability to understand and synthesise information from a range of sources.

You can choose a specialised path

In addition to the overarching knowledge and range of soft skills you gain in this business course, you’ll also develop expertise in a particular area of interest. You can choose a joint study program from:

  • accounting and finance
  • entrepreneurship
  • human resource management
  • information technology
  • management
  • marketing.

So, if you wanted to move into marketing, your joint study might include subjects in market research, brand management, social and environmental marketing or international marketing.

A business course with extensive industry experience

You’ll develop close relationships with your chosen industry right from the start of this course. Three work placements will put you in a real business environment. That means you learn from experts in the field. If you’re already working, these work placements can count toward your placement hours.

Ellie Brown is a Director on the Board of the NSW Business Chamber and studied business with Charles Sturt University. “This is a degree that has been designed by industry to equip graduates from day one to begin their careers. The degree has a strong focus on industry connection sessions. They will help students to build their personal brands. Plus, you get valuable insights from experienced faculty and industry professionals.”

Think of this degree as having three building blocks

  1. The subjects – both general and in specialised areas – including some workplace learning components.
  2. Professional development modules. These include networking, managing your professional brand, applying for jobs and mapping your career goals.
  3. Individual career planning and support. These bring it all together to help you reach your goals.

You receive one-on-one support

As well as support services, you’ll also work with your own mentors throughout the course.

Associate Professor Jenny Kent feels that one-on-one mentoring will really help set students up for career success. “This degree really is about building a ‘business professional’ with the right mix of soft and practical industry skills, coupled with the right blend of theoretical knowledge. We also want to be connecting our students with industry early on in their degree. That means they are building their practical skills, and relating that to the theory, from their first year of study. Those connections can be the beginning of employment for some of our students. Supporting that connection is really important.”

You can get your degree while continuing to work

We’ve condensed the face-to-face learning components of this full-time course into just three days a week on the Bathurst campus. So you don’t have to completely relocate to study it. Plus, you can keep working part-time if you want to. That means you can apply the knowledge and skills you learn straight away into your workplace. You can put your learning into practice and add value to your company. And if you need to travel for the face-to-face classes, we can organise some low-cost accommodation options on campus just for those days.

Start your business future now

The Bachelor of Business (Industry Professional Practice) is the perfect business course to get you off to a confident start in the industry.

Contact us to find out more.